Amazon Swimsuits on Sale Ahead of Prime Day 2023

Shop bikinis, one-pieces, rash guards, and more from just $21.

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Travel + Leisure / Madison Woiten

When I pack swimsuits for a trip, it’s always a variety. Hey, a traveler has needs — many of them! For instance, I need a flattering bikini for sunbathing and photos. But I also need a one-piece for swimming and for pool parties where I’ll be milling about and want to feel a little more conservative. And then I need a rash guard one-piece, something more appropriate for activities, like cenote-hopping and attempting to be good at standup paddleboarding.

All of this is to say you need some great new swimwear, and luckily Amazon has swimsuit deals galore ahead of Prime Day (this year July 11-12). Make a splash in any kind of bathing suit that suits your fancy: one-pieces, two-pieces, even swim trunks for guys. And save up to 60 percent in the process! I’ve waded through Amazon’s swimwear section and handpicked the 15 best swimsuit deals, starting at just $21. Dive right in!

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Amazon’s No. 1 best-selling one-piece swimsuit gives the look of a two-piece but all the support of a one-piece with its cute front cutout. A bit of ruched material and built-in tummy control add to the comfort factor and yes, the straps are adjustable for a precise fit. One reveler wrote, “I am in love with this suit! It is so cute and super flattering and it covers enough to not make me self-conscious while still letting me feel like I'm not trying to hide myself or anything like that at the beach.”

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For that classic bikini that’s sporty and supportive enough for your most active vacation adventures, look no further than this style with a high-waisted bottom that has full coverage in the back. Our advice? Snag it while it’s at its lowest price in 30 days. It comes in more than 40 colors; bachelorettes will love the white option, while this classic black is super classy, this royal blue shade is universally flattering, and neon pink and rainbow will make a splash.

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If you’re planning to snorkel on vacation or you just want a little more protection from the sun, this Daci long-sleeved rash guard top paired with boy shorts is your new go-to, and the ultimate activewear swimsuit. The half-zip top has a built-in bra for support and is made of a breathable, quick-drying fabric; so are the shorts. Stay agile and covered while snorkeling, surfing, and beyond. One sporty fan wrote, “I absolutely love this suit. I snorkel a lot and it is absolutely perfect for snorkeling in the Caribbean sun. It’s totally comfortable and very well made.”

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Bikini lovers, unite! This CharmLeaks sports swimsuit is a practical two-piece that offers just enough coverage to keep all your parts in place while you do things like, well, swim — but still offers all the appeal of a bikini. Its high-neck halter is reminiscent of a sports bra, and its bottom offers full coverage. “This suit stays in place when playing water sports or volleyball. Full coverage yet looks youthful,” wrote a fan.

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Is it off the shoulder? Is it a swimsuit with straps? The Shely one-piece bathing suit is both! A ruffle top not only looks adorable but is flattering on all body types, and especially “big chest friendly,” as one reviewer put it. It even has removable pads for extra support if you need it as well as a full-coverage backside. That tropical leaf pattern would be the ideal choice for your trip to Bali, Hawaii, or Florida.

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In the market for something that shows a little more skin? I’ve got you covered. It’s the Nafleap One Shoulder Sport Bikini Set, a one-shoulder two-piece that allows for some peekaboo cleavage up top with removable push-up pads. Its high-waisted brief balances things out. “I haven't worn a two-piece in years, but this made me feel sexy and curvy without feeling self-conscious,” wrote one five-star reviewer. And it doesn’t hurt that this style is up to 51 percent off right now, either.

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If you love a tankini, you’ll go ga-ga for the No. 1 best-selling Yonique Halter V-Neck Two Piece Swimsuit, especially when you see what it does for your figure. A halter top with built-in bra keeps everything secure as does the matching floral bottoms of this green colorway. “I adore this bathing suit and recommend it to anyone else who is looking for something to cover their mom gut and still look great,” wrote a reviewer.

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Going on a cruise? A special trip to the Maldives…or Miami? A one-shoulder wonder, as I like to call it, is a guaranteed showstopper. This Hilor asymmetric bathing suit with a flirty ruffle has figure-flattering ruching and tummy control, making it “tight enough to bring it all in,” as one of more than 17,00 five-star reviewers put it. Your social media pics will be epic.

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A mix-and-match print bathing suit like this one is a surefire way to keep your beach looks fresh — and maximize your packing space, too. A buttoned, knotted top can even be styled as a tank top before or after you hit the water, and its high-waist bottoms are both flattering and comfy. Best of all, it’s already 45 percent off, but you can score an additional 30 percent with an on-site promo code. With prices this low, you might as well scoop up a few more of the 30-plus colors.

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This ruched one-piece by Tempt Me is a great example of a swimsuit that’s perfect for a pool party. It has shaping elements that keep you feeling secure, and its high-neck with a plunging, peekaboo mesh panel and cute bow detail practically make it an outfit. Throw a sarong over this baby and you have a full garden party look. “Finally a suit I can wear without worrying about boobs falling out or not enough coverage! I’m active - swimming, snorkeling, etc and this suit is perfect,” wrote one of more than 24,000 five-star reviewers.

To buy: amazon.com, $26 (originally $35)

Amazon

It’s the sports swimsuit deal you’ve been waiting for: a long-sleeve one-piece rash guard that’s ideal for water sports of all kinds and something that should be in any adventure traveler’s suitcase. The Axesea Long Sleeve Rash Guard is an extra special pick because it has UPF 50+ sun protection built in. “I spent a week in the sun on a lake, and ditched all my other suit options for this after the first two hours in it,” wrote a happy shopper. “It’s ridiculously comfortable, easy on and off, great sun protection, and seamless in water. It was comfortable in the super hot weather but also helped keep me warm when the water got cold at night.”

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If a simple one-piece is what you have in mind, Amazon’s Ekouaer One-Piece Swimsuit is perfect, especially while there’s a special 20 percent coupon right now. It has a spaghetti strap top with a deep V-neck and gives strong Baywatch vibes in red. A tie in the back gives visual interest. “When all the reviews said this suit was amazing, flattering and fit perfect, they were not lying,” exclaimed a five-star reviewer. “Final verdict — buy this suit.”

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This dress-meets-swimsuit is actually a two-piece. The SuperPrity Ruffled Flounce Top High Waisted Bikini features a top that’s elasticized but has a blouse-y layer attached. It has adjustable straps, push-up pads and a ruched, high-waisted bottom, and it will make you rethink the concept of tankinis. “Bought for [my] trip to Turks and Caicos,” wrote one of more than 21,000 five-star reviewers. “This suit was flattering and I got lots of compliments.”

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There are plenty of swim deals for men too, including these Nautica swim trunks with an elasticized drawstring waist, mesh lining, and convenient side pockets that are a hit with Amazon fans and 60 percent off! They’re perfect for anything from a beach day to a boat outing. “I travel a lot and I love all the pockets. A hidden pocket is available inside by [the] waistband, which is great for [storing a] room card or credit card,” wrote a five-star reviewer.

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Last but not least, Amazon’s No. 1 best-selling swim trunks have almost 60,000 five-star reviews, so you know the love for Kanu Surf Barracuda Swim Trunks runs deep. It’s obvious that they look really cool, but they have functional features too, like UPF 50+ built in for sun protection and quick-dry microfiber material. Plus, there are pockets for holding your ear plugs and GoPro. “My husband really likes these for comfort and wearability,” wrote a happy spouse.

“We sit in the health club hot tub four times a week and I have gone through four swimsuit bottoms because they lose their color, feel etc. due to the hot water and chemicals. His shorts are still going strong!”

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