Ryan Wist to Xcel Wetsuits as VP of Global Sales

Aug 29, 2023

Xcel Wetsuits has poached Rip Curl veteran Ryan Wist to serve as its head of sales.

Ryan Wist. Photo courtesy of Xcel Wetsuits.

Wist will take on the title of vice president of global sales at Xcel, following a 17-year run at Rip Curl where he most recently served as director of national wholesale sales.

“We are excited to bring Ryan Wist on board at Xcel to help navigate the changes we are seeing in the surf industry,” said Jarka Duba, CEO of Xcel parent Wedge Brands. “Ryan’s long-term experience across many areas of the category will be key in consolidating our position in the market.”

Wist’s appointment follows a flurry of industry executive moves in recent weeks, including:

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